Your booth is paid for. Your pipeline isn't.
I book qualified meetings with decision-makers before the show, so your founders (and top salespeople) spend the event with buyers, not job seekers.
Example agenda
Day 1 at the show
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Campaigns run for
VivaTech RAISE Slush FIC Web Summit it-saThree days at a 5,000+ attendee show. Zero deals to show for it.
You know the routine:
-
At the booth
You stand behind the booth for hours, talking to no one.
-
Who stops by
Job seekers, suppliers pitching you, or curious visitors with no budget.
-
On the floor
You wander without knowing who to target, because no one had time to prepare.
-
Flying home
A stack of business cards and no pipeline.
-
Next year
You book the same booth and make the same loss.
Your event costs €20k to €50k. What you pay per qualified conversation is what matters.
Same €40,000 event budget in both cases.
Left to chance
4 qualified conversations
€10,000
per conversation
Booked in advance
30 qualified conversations
€1,333
per conversation
Same booth, same team, same travel. The only difference is the work done before you arrive.
One campaign, three phases. You show up; I handle the rest.
Months 1–2
Pre-event outreach
- Data mining, enrichment and scoring to find the decision-makers attending the show.
- List building, copywriting, sequencing and automation across email and LinkedIn.
- I handle the replies, qualify prospects and book meetings directly into your calendar.
- Weekly sessions with your founders and sales team: where to go, who to meet, what to say.
Event days
Hunt with a plan
- Your team arrives with a full agenda of qualified meetings.
- You know which booths and people to target on the floor.
- Every meeting and lead is captured in your CRM.
Month 3
Post-event follow-up
- A dedicated follow-up sequence converts meetings and conversations into opportunities.
- Nothing goes cold while your team catches up after the show.
From a single 3-week campaign
10
qualified meetings booked on-site, in one day
20
additional interested prospects
60%
reply rate, on some segments
We exhibited at Odoo Experience every year, and every year our time as decision-makers was eaten up by curious visitors, would-be suppliers and job seekers. The investment never paid for itself.
This year, with Robin's help, we booked 20 meetings in under four weeks. They turned into 12 follow-up meetings and as many opportunities. Whether or not you can get hold of the attendee list (we couldn't), I highly recommend this pre-event outreach strategy with Robin.
Built for B2B tech companies that exhibit every year and want the event to pay for itself.
- You exhibit at major trade shows with 5,000+ attendees.
- You spend €20k to €50k per event on the booth, team and logistics.
- You're a founder or sales leader who wants meetings, not foot traffic.
- You sell in Europe or North America.
Your event already costs €20k to €50k. This is what makes it pay off.
Event Sprint
Last minute, 1 month
€4,000 excl. VAT
Data mining, pre-event outreach and meeting booking.
Full Campaign
Recommended3 months
€10,000 excl. VAT
2 months of data mining, pre-event outreach, weekly team prep and CRM capture. Then 1 month of post-event follow-up and data consolidation.
The Full Campaign costs about 25% of a typical €40k event budget, and it's the only part of that budget built to generate pipeline.
8 years selling high-ticket B2B tech. I've stood behind the booth myself.
I'm a GTM engineer and outbound manager. Before founding Profitable Events, I was a business development manager for data, cloud and cybersecurity service providers, and I exhibited at trade shows myself.
I build and operate my own data and outreach systems. That's what SDR and event agencies don't have: the data to find the right people, and the go-to-market expertise to turn conversations into meetings.
Questions
When should we start?
Ideally 8 weeks before the event. That gives two full months of outreach before the doors open.
Which events do you cover?
Major B2B tech trade shows in Europe and North America with 5,000+ attendees, such as VivaTech, RAISE Summit and Forum InCyber.
Who sends the messages?
Outreach goes out in your team's name, so meetings are booked directly with your founders and sales reps.
What do we need to provide?
Your target accounts and personas, calendar access for booking, and one hour a week for the prep session. I use proxies, so I never need your password.
Who answers the replies?
I do. My tools never give me access to your full inbox: only the outreach conversations are visible to me. Your LinkedIn stays private.
Ready to make your next event profitable?
Tell me which event you're attending and your budget. In 20 minutes, I'll estimate your current cost per qualified meeting and how many meetings a campaign could book.